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Moshe Brakha, Artist
Born in Israel, and reborn in Hollywood, Moshe Brakha has been captivating the photographic and television worlds with his cutting edge classic photography and film for over three decades. What began as an album cover for Boz Scaggs, “Silk Degrees” and shoots for Rolling Stone Magazine, has become a trailblazing career in the fashion and advertising worlds. Moshe’s print and television work has long been celebrated and recognized, as having created some of advertising most notable campaigns for brands such as Air Walk, Skyy Vodka, Martini and Rossi, EA, Adidas, Tullamore Dew Best Buy, Motorola and countless others. He has photographed celebrities ranging from Reese Witherspoon and Tom Hanks to Samuel L. Jackson, Steve Jobs, George Clooney, Charlize Theron, Alyssa Milano, Will Smith, Keanu Reeves, and a host of other luminaries. His work has been featured prominently in Entertainment Weekly, Details, Newsweek, and Condé Nast Traveler. Moshe has also directed hundreds of television commercials all over the world, gaining his greatest notoriety with his black and white “Martini Man” saga for Martini and Rossi. He has won numerous awards for both his print and television work. In 2004, joined forces with son Eddie Brakha to form the father + son team of BrakhaX2 for their company Commercial Head Films.
In May 2009, Moshe’s work became the subject of the special presentation,” Occupation Dreamer,” the first exhibit at the Grammy Museum in Los Angeles.
In 2011/12 Moshe, together with Eddie Brakha released two series’ Silent Pictures and New Economy, a dramatic visual departure from his past 35 years of commercial work and showcase the profound creative partnership between Brakhax2.
Eddie Brakha, Artist
Born and raised in Hollywood, Eddie is the artistic partner of photographer/director Moshe Brakha, forming one half of the artistic duo Brakhax2. Eddie Brakha began his photographic and directing career in 2004. Since, he has written, shot, and directed national and international campaigns for some of the world’s most recognizable brands including, Martini, Motorola, Midori, EA, Route 66, Bacardi, Candies, Toblerone , Nationwide, AMPM, Frito Lays and more. He has also shot for multiple magazines including, Maxim, Newsweek, Conde Nast Traveler, Gen Lux and Emmy Magazine and he has worked with top celebrities and personalities such as Andre 3000, Christina Aguilera, Jessica Alba, Jimmy Kimmel, David Duchovny, Hillary Duff, and others.
Passionate about giving back, Eddie has written and directed PSA’s for various organizations and causes including, Bamko’s “Care to Ask” initiative against child sweat shop labor, New Mexico’s “DOT” campaign against drunk driving and the “Pause Before You Play” campaign for Candies Foundation Teen Pregnancy Awareness Program.
In 2009, Eddie expanded his repertoire adding a number of new ventures to his name. He was the co-artist for the “Culver…Is That You?” (2009) Culver City Public Arts project. In 2010, Eddie, in collaboration with Moshe Brakha, completed a new and original project comprised of over 50 beautiful images interlaced with dialogue of poignant social commentary and critique, entitled Silent Pictures. The series was Eddie’s first foray into the fine art world and showcased the profound creative partnership between Brakhax2. In 2011, Eddie and Moshe followed up with a new kind of portrait series entitled New Economy, exploring the filter of today’s young artist.